An insight into event and customer projects from my previous professional work.
I handled the first three projects as part of my previous employment. They show my experience before I became self-employed. HARVST is my own venture.
A customer programme that makes the KTM brand tangible on the race track. As part of a two-person delivery team, I contributed to the concept, organisation and execution of the programme.
The work combined event planning, coordination with everyone involved and the care of a special customer experience on site.
In my role at KTM X-BOW, I planned and delivered international trackdays. This combined organisational preparation, team and partner coordination and on-site customer care.
For a US customer group, I designed and organised a tailored three-day experience programme. The focus was on coordinating the programme items and looking after the guests personally.
Building a community for the next generation of agriculture.
HARVST is an independent community and lifestyle brand I founded to bring together people from agriculture, founding and entrepreneurship - the next generation and everyone connected to agriculture.
What started as a simple idea became the vision of a place where people can connect, share experiences, discover new perspectives and build real relationships. At its core, it is about turning a shared interest into a community people genuinely want to be part of.
From idea to community
I developed HARVST from the ground up: positioning, brand identity, community concept and digital platform. The first initiative, HARVST FARM CLUB, is a free community connecting people across Austria and Germany through a shared interest in agriculture, entrepreneurship and real-world experiences.
The long-term vision extends beyond the digital space: community gatherings, farm visits, curated dinners, educational formats and brand collaborations are planned.
My role: Founder & concept lead
The bigger picture: HARVST represents the kind of work I love most - identifying opportunities, bringing people together and building something meaningful from an initial idea. It also reflects my approach to business development: strategy, creativity, relationships and hands-on execution.
Different industry. Same approach.
Let's discuss the scope of your project and which responsibility I can take on.
Discuss a project