About

From the stable
to the
boardroom.

I grew up in equestrian, built a career across sports business, and now I work at the intersection of both - developing events, partnerships and experiences that raise the commercial ceiling of the sport.

Eva Rabeder
The background

Eva Rabeder

I come from equestrian - I've ridden, worked the industry, know how it thinks. I've also spent years in the rooms where sport meets business: the deals, the partnerships, the moments where the right strategy or the right connection changes everything. That dual perspective is where I work.

I develop events, partnerships and guest experiences for equestrian events, brands and organisations - as an external development partner working alongside the team on the ground. The line between me and pure consulting is that I stay through delivery.

this is the room.
Why this work

Equestrian has the audience. The opportunity is building better around it.

Rolex, LVMH, royal families, an affluent global audience. The sport has remarkable raw material. What it doesn't yet have is the commercial infrastructure - the hospitality concepts, partnership frameworks and guest experiences - that matches the prestige of the competition. That gap is where I work.

Want to work together?

A speaking engagement, a partnership project, an event brief - every conversation starts the same way.

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