What I do

Four ways to build a stronger event.

From concept to execution - developing formats, securing and activating partners, shaping guest experiences, and managing delivery on the ground.

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Equestrian has the audience. The commercial infrastructure is the gap.

Rolex, LVMH, royal families, an affluent global audience. What most events are still missing is the partnership framework, hospitality concept and guest experience that matches the prestige of the competition. That's where I work.

01

Project Management & Live Execution

The line between me and pure consulting. From the first concept to the live execution.

  • Project planning, budgets and timelines
  • Coordination of internal and external partners
  • Production and run-of-show management
  • On-site event management
  • Partner and guest care on the ground
  • Quality control and post-event debrief
02

Event Concept & Development

New event products and formats at any scale - inside an existing show or built from scratch.

  • Five-star tournaments and international events
  • Smaller shows, club events and auction formats
  • Business clubs and networking formats
  • VIP and partner events
  • Creator and media programmes
  • Fundraising and charity event formats
  • Guest journey and experience dramaturgy
03

Partnerships & Commercial Development

Not sponsor-hunting - partnership building. Partnerships that make the event better, not logos on banners.

  • Partnership strategy and brand identification
  • Package development and pitch materials
  • Outreach, negotiation and deal structure
  • Bespoke activation concepts
  • Partner care before, during and after the event
  • New revenue stream development
04

Hospitality & Guest Experience

Where premium automotive, sport and the horse world meet. Designed and delivered on the ground.

  • Hospitality concepts and VIP experiences
  • Guest journey and invitation management
  • Bespoke moments and surprise elements
  • Host and concierge concepts
  • Partner dinners and networking formats
  • Stable tours and behind-the-scenes access
Also in scope

Marketing is part of the build.

Not the product I sell - but when an event needs its story told, I handle that too. Partner storytelling, launch campaigns, creator activation, social content. It's part of the project scope when it needs to be.

  • - Partner and sponsor storytelling
  • - Event launch and announcement campaigns
  • - Creator and media activation
  • - Social content strategy and production
  • - Post-event reporting and partner wrap-up

Start a conversation.

Tell me about your event and what you want to build. I'll tell you honestly where I can help.