From strategic projects to live execution - developing formats, securing and activating partners, shaping guest experiences, and managing delivery on the ground.
Equestrian has the audience. The commercial infrastructure is the gap.
Rolex, LVMH, royal families, an affluent global audience. What most events are still missing is the partnership framework, hospitality concept and guest experience that matches the prestige of the competition. That's where I work.
Where premium automotive, sport and the horse world meet - experiences designed to keep guests, owners and partners coming back.
Not sponsor-hunting - partnership and business development. Managing and developing relationships that create real value, and real opportunities, on both sides.
New event formats, and the on-the-ground delivery that makes them work for everyone involved.
Leading projects from idea to implementation - online, on-site and everywhere in between.
Not the product I sell - but when an event needs its story told, I handle that too. Partner storytelling, launch campaigns, creator activation, social content. It's part of the project scope when it needs to be.
Shows, leagues, venues and sporting properties - developing the commercial and guest experience around the sport.
Experiences that bring brands and people together - from launches and customer events to activations around sport, wellness and lifestyle.
Bespoke experiences for clients, owners and private communities - from intimate dinners to multi-day programmes and destination experiences.
Formats designed to bring the right people together - membership concepts, business clubs, partner events and curated gatherings.
Equestrian is where I go deepest - but not the only world I work in. I take on selected projects across sport, wellness and lifestyle where my experience and network can create real value.
Tell me about your event and what you want to build. I'll tell you honestly where I can help.